Eric J. Winston founded 32Square in 2013 as a natural extension of his fabrication company SFDS. Eric fell into design over the years working with clients that loved his ideas and came to him instead of outsourcing this service. 32Square was founded on the concept of “design within reason”: taking a client concept and giving them a solution that they can afford! Eric watched over the years as he bid out projects and subsequently fail before they even began because they were designed for the designer as opposed to the client and their needs.
32Square designs from a builder’s perspective, that is not to say there is no creativity; in fact, we find there is so much more! Our clients are happy because they see what they are going to get and then they actually get it. No surprises, no ballooning budgets.
When your designer is actually part of the entire build, decisions can be made on the fly and projects do not fall behind.
32Square started with event design and moved into retail design, and born from those experiences expanded into product design, with the directive of producing as little waste as possible. The name is based on the formulation: 32 Square = 32 square feet = 1 standard sheet of 4′ x 8′ material. Our first product was a series of lighting fixtures with a nested design that could be produced using a single sheet of wood with minimal waste. They worked, they looked great, and our dumpsters were empty.
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